We are being fooled by dark design patterns. — When I was a kid, I loved stories. I believe we all did. But my grandparents recited it in such a passionate and a comical way that even today, I find them popping here and there in real life. So here is one of those interesting stories. The clever fox of Amazon Once upon a…

Top 10 questions about past, present and future of colors. — Q1. What’s the job of a UX Designer? You might have a really cool and valid answer for this question (applause for you). But the truth is that the stakeholders around me, be it product managers, be it developers, even designers, most of them assume UX Designer as a creature who deals with just the colors. …

Browsing vs Searching vs Discovery. — Humans in Amazon to Humans on Amazon It wasn’t long ago from the time-scale perspective that we were hunting in the gigantic Amazon forests for our survival. Humans are naturally hunter-gatherers. We obtained most of our food by the act of foraging. We searched for it! It should be evident that humans are really good at searching…

The journey from making covid-19 resources accessible to everyone to make domain experts accessible to everyone. — Quick Link https://www.masterpluto.com/ How did it all start? India was facing the wrath of covid-19 just a few months later after the celebration of new year in 2021 and there was an environment of struggle all around me. Everyday, I kept receiving texts and calls from my friends to arrange beds in hospitals, medicines, oxygen etc.

The magic of color, contrast, depth, size, and motion. — Disclaimer: You can find a friendly conversational style in my articles and it is intended for the sole purpose of making learning fun. Just like great magicians, movie directors guide us, particularly our eyes in every frame. We might have an illusion that we are in control while watching a…

My relationship with Z-pattern, F-pattern, and my new partner. — Disclaimer: You can find a friendly conversational style in my articles and it is intended for the sole purpose of making learning fun. Hey! Before you judge and start throwing rotten tomatoes at me, I deserve a chance to explain myself. Every person is innocent until proven guilty. Thank you! …

History of Grid systems and their applications in UX. Disclaimer: You can find a friendly conversational style in my articles and it is intended for the sole purpose of making learning fun. Let’s rock and roll then. This won’t be the first time and this definitely won’t be the last that you come across grids…

Evolution of typography — survival of the fittest. — Type is Power The power to express words and ideas visually. It’s impossible to fathom the power of type. Just try to imagine a world without type. Are you able to do that? Does it take you back to the early man era? Jumping to some weird sounds and dancing around the fire…

Do you stand bold with the flag that UX Design is nothing but functional? If yes, then it’s time to put that flag dow n, young champ. — A short story Once upon a time, a young graduate from an engineering college landed into the world of design. His design philosophy was derived from the folks around him who talked nothing but numbers (core engineering branches). He formed a strong analytical approach to UX design and wanted to live with just…